Betanin (Red) is a naturally derived red pigment primarily obtained from beetroot (Beta vulgaris). Known for its vibrant red to reddish-purple color, it is widely used as a clean-label coloring agent in food and beverage applications. Betanin offers excellent visual appeal and is suitable for products such as beverages, confectionery, dairy, desserts, sauces, and bakery products. It is valued for its natural origin and compatibility with modern clean-label formulation requirements.