Anthocyanin (Purple) is a naturally occurring pigment belonging to the flavonoid family, widely recognized for its vibrant purple to reddish-purple coloration. Derived from plant sources, it offers excellent coloring properties for food, beverage, nutraceutical, and cosmetic applications. Anthocyanins are valued for their natural origin and antioxidant characteristics, making them a preferred choice for clean-label formulations seeking attractive, plant-based color solutions with functional benefits.