Annatto is a natural colorant derived from the seeds of Bixa orellana, widely valued for its vibrant yellow to orange-red hues. Rich in carotenoid pigments, particularly bixin and norbixin, it offers excellent coloring properties for food and beverage applications. Annatto is commonly used in dairy products, confectionery, sauces, snacks, bakery products, and processed foods. It provides a natural alternative to synthetic colors while supporting clean-label product formulations.